Selling Yarns 2

Innovation for sustainability



Fibres from a cultural context

Session: Innovation: artists' perspectives Friday 6 March 2009 3:55 - 5:05pm

Christina Hurihia Wirihana

Deputy Chairperson, Te Roopu Raranga Whatu o Aotearoa, National Weaving Committee


The conservation and preservation practices have an integral role in the overall practices of Maori people. Weavers contribute in a major way to uphold cultural knowledge and ensure the retention and sustainability of cultural knowledge continues to play an integral role in the production of quality artwork.

Toi Iho, Maori Made Mark is a registered trade mark of authenticity and quality for Maori arts and crafts created by Maori artists. When art work is purchased with a toi iho label attached means you have purchased a quality product that has been created by a person of Maori descent.

Toi iho Mark was developed in response to calls from Maori to assist to retain ownership and control of their Maori knowledge, imagery and designs and maintain the integrity of their cultural heritage in an increasingly commercial world.

A Toi Iho registered Maori Weaver will share practices through a personal journey, informing participants of the significant role weavers hold within the community. Often there are issues surrounding the value of Maori weaving and where weaving stands in society.

See also: Christina Hurihia Wirihana's biography