Selling Yarns

Australian Indigenous textiles and good business in the 21st century

 

Papers

National Museum of Australia - Indigenous merchandising

Session: Arts business 10:00 - 11:30 am, Monday, 14 August 2006

Philippa Simpson

Manager, National Museum of Australia Shop

Abstract

Using the National Museum Shop as an example, this talk will focus on how Indigenous groups can market their products to general gift and souvenir outlets. Beginning with a description of the benefits and limitations of merchandising in these sorts of shops, it will move on to listing tips to ensure that sellers receive a positive reception and develop a good working relationship with retail managers and buyers.

The talk will be illustrated with examples of current examples of successful products and ideas.

See also: Philippa Simpson's biography